Publicly launching a program
How-Tos
Must-Haves for Publicly Launching and Ongoing Communications
This comprehensive resource is designed to help city government staff work with internal communications teams, stakeholders, media, and the broader community. The guide provides insights on navigating communications processes, and the best practices, strategies, and tactics, for developing launch and ongoing communications materials.
Tips for Preparing a Case Study or Fact Sheet
When communicating about your policy or program, case studies and fact sheets help provide detailed information. A case study often highlights specific achievements and outlines how a project demonstrates excellence in energy efficiency, while a fact sheet often summarizing activities within a policy or program.
Tips for Writing a Blog
Blogs are effective ways to give a voice to your cause, and can be a great way to reach targeted audiences, especially when announcing a new initiative or sharing progress or results.
Tips for Writing a Press Release
Follow these tips for writing a press release, when announcing a new initiative or sharing ongoing progress or results with the community.
City Examples
Atlanta Case Study: Georgia Tech Research Institute’s Technology Square Research Building
Atlanta features its Better Buildings Challenge partner, Georgia Tech Research Institute’s Technology Square Research Building in this case study.
Denver Lease for Efficiency Factsheet for Real Estate Brokers
The advantages of an energy efficient building often starts with the transaction of leasing a building. Denver’s Lease for Efficiency factsheet for brokers helps educate clients on ENERGY STAR buildings.
Energize Denver Infographic
The Energize Denver Task Force is made up of local commercial and multifamily building owners, managers, and investors, as well as housing advocates, green building experts, and representatives from Xcel Energy. This infographic shows how all the pieces of the Energize Denver Task Force fit together.
Exploring Benchmarking and Transparency in Des Moines
Des Moines in support of its policy development and stakeholder engagement process, created a factsheet on the benefits of benchmarking, steps for participation, and featured upcoming trainings and supporting partners.
Miami-Dade County Infographic on Building Efficiency
Miami-Dade County created this infographic to communicate the strategy for improving building energy and water efficiency.
Orlando Business Tips Infographic
Orlando wanted to make sure business leaders knew about the benefits that energy efficiency brings to buildings and businesses’ bottom lines. To make the case, Orlando created this infographic to show how 12 simple actions in operations and energy practices, can improve energy performance.
ReEnergize Reno Fact Sheet
ReEnergize Reno produced a fact sheet to support its announcement and provide details to the community about who should participate and how to learn more about the program, and getting started with tracking energy use.
ReEnergize Reno Seeks to Improve Efficiency of Commercial Buildings 20 percent by 2025
ReEnergize Reno issued a press announcement to release information on its new program Reenergize Reno, to improve the energy and water efficiency of commercial, industrial and multifamily buildings 20 percent by 2025. The announcement also invited anyone to attend the launch event for the program.
ReEnergize Reno Website
ReEnergize Reno’s website focuses on the basic information, and details to engage in the challenge program, which is designed to help building owners reduce building energy and water consumption.
Salt Lake City Infographic on Building Energy Efficiency and Economic Benefits
Salt Lake City communicated the issues relevant to its community, including air quality, a public concern especially in the winter months. By making large buildings in Salt Lake City more energy efficient, this infographic showcases how the City could remove one million pounds of pollutants, which equates to taking 32,000 vehicles off the road for one year.
San José Adopts Building Performance Ordinance
San José announced the adoption of its building performance ordinance with a press release.
San José Benchmarking Ordinance Fact Sheet
San José developed this fact sheet to summarize information on its energy and water building performance ordinance.
St. Louis Benchmarking Website
St. Louis has created a website full of information and resources to help its community to benchmark, and take action to improve efficiency of buildings in the city.